Our services
Our 360 social media services
What sets us apart? We don’t just understand marketing. We understand horses.
Led by founder Caroline Bucher, with over ten years of experience in social media, influencer marketing and content creation across Europe and the Middle East, The Canter Club Social combines deep equestrian industry knowledge with forward-thinking digital strategy.
Our services include: Social Media Strategy · Account Management · Content Creation · Video Editing & Reels · Paid Social Campaigns · Influencer Strategy · Influencer Management · Social Media Workshops
Whether you’re an established equestrian brand looking to scale, or a growing business ready to build your digital presence – we’re here to help you canter forward.
SOCIAL MEDIA STRATEGY
We develop social media marketing strategies for all channels that align with the goals and objectives of equestrian brands, including effective influencer partnerships.
SOCIAL MEDIA WORKSHOPS
Interactive workshops designed to empower your in-house team with the knowledge to effectively manage your social media marketing presence, particularly for equestrian brands and influencer partnerships.
SOCIAL MEDIA & COMMUNITY MANAGEMENT
From planning and scheduling to caption writing and community management, we manage your day-to-day presence for equestrian brands with consistency and creativity, while also fostering influencer partnerships through effective social media marketing.
SOCIAL MEDIA PAID CAMPAIGNS
We develop, set up, and manage social media marketing campaigns for equestrian brands across all platforms. Utilizing data-driven targeting, we create effective strategies to reach your objectives, whether you aim to increase sales or drive traffic through influencer partnerships.
CONTENT CREATION
We’re there when it matters for equestrian brands. From shows to stables, we capture visuals and videos that reflect your brand in action, creating the engaging content you need for social media marketing and influencer partnerships.
CUTTING & CREATION
From impactful Reels to authentic TikToks, we specialize in editing and creating platform-native content that resonates with equestrian brands and enhances influencer partnerships, driving effective social media marketing.
INFLUENCER STRATEGY
We help equestrian brands define the right influencer partnerships strategy aligned with your marketing goals and identify the perfect influencers to bring it to life through effective social media marketing.
INFLUENCER MANAGEMENT
We manage the entire process for equestrian brands, from identifying talent for influencer partnerships to negotiating terms, briefing creators, and reporting on performance. We act as an extension of your team in the realm of social media marketing.