THE CANTER CLUB by Caroline
Influencer & Content Creator
“A German living in Dubai with one of the largest equestrian accounts in the Middle East”
Hi, I’m Caroline! @carobucher_official
I’m 32 years old and have been living and riding in Dubai for the past three years. Our journey on social media began in 2015, originally documenting pony competition successes, which led to a strong community of pony enthusiasts. Over time, my account has grown organically, evolving into a more diverse platform that occasionally features my family as well.
Today, our equestrian journey spans two locations – our three horses in Germany and my training and competition life in Dubai. I ride and train with various horses at the Dubai Polo & Equestrian Club, regularly participating in national competitions.
This unique blend of experiences creates a dynamic mix of content, showcasing both the equestrian lifestyle in Dubai and our horses in Germany.
Excited to connect and explore potential collaborations!
Media Kit (pdf)
My mission
My mission is to bridge the gap between equestrian brands and their audiences through authentic, engaging content. With a community of over 64k followers built on trust and a shared passion for horses, I partner with brands that align with my values, creating campaigns that don’t just reach people, but move them.
My USP
What sets me apart is simple: I don’t fit into one box. I’m a competitive dressage rider in Germany and the UAE and a relatable content creator and I’m genuinely both. For brands, that means access to an audience that spans serious equestrians, lifestyle enthusiasts and everyday horse lovers. Not through a curated persona, but through a community built on ten years of authentic storytelling.
My content angles
Riding & Training Authentic behind-the-scenes content from daily training sessions, competition prep and life with horses, both in Dubai and Germany.
Equestrian Lifestyle & Fashion Riding outfits, product reviews and the aesthetic side of the horse world – styled, but always grounded in real equestrian life.
Life Between Two Worlds A German dressage rider living in Dubai, navigating two very different equestrian cultures.
Entertainment & Engagement Relatable, funny and scroll-stopping videos: the content that drives reach and connects with a broad equestrian audience.
Tutorials & Education Practical riding tips, competition hair tutorials and follow-me-arounds that add real value for my community.
Daily news and insights
